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Tags: justin massa.
Showing 5 results:
Q4 Revenue Acceleration
You're staring at year-end revenue targets that seemed achievable back in January but now feel like a stretch with just 120 days left. Meanwhile, your biggest prospects are starting to mention "budget cycles," "holiday schedules," and the dreaded "let's revisit this in Q1."
Sound familiar?
For ma...
by justin massa โ
Sep 11, 2025
chatgpt
claude
customers
gemini
generative ai
justin massa.
marketing
revenue
AI-Era Performance Reviews
Your star employee just shipped three customer-facing improvements this quarter using AI tools you've never heard of. Another team member automated a process that used to take the whole team two hours every week. A third person solved a client problem by building a working prototype in an afterno...
by Justin Massa โ
Aug 28, 2025
chatgpt
claude
customers
gemini
generative ai
justin massa.
marketing
revenue
Annual Planning
It's late August, and that familiar knot is forming in your stomach. Annual planning season is approaching, which means endless spreadsheets, optimistic revenue projections that everyone knows are fiction, and meetings where nobody says what they're really thinking.
You know the drill: Last year'...
by Jusitn Massa โ
Aug 21, 2025
chatgpt
claude
customers
gemini
generative ai
justin massa.
marketing
revenue
Evaluating New AI Models
ย
In the past few weeks, Anthropic quietly released Claude 4.1 and OpenAI grabbed headlines around the world with their long-awaited release of ChatGPT 5. Based on early reactions, the vibes with both new models feels off.
But "vibes" is not the only way to evaluate a new AI model.
The pace of re...
by Justin Massa โ
Aug 14, 2025
chatgpt
claude
customers
gemini
generative ai
justin massa.
marketing
revenue
Documenting + Improving Process
Your newest team member started three weeks ago and is still asking the same questions every day. "Where do I find the client files again?" "What's the approval process for expenses under $500?" "Who handles vendor payments when Sarah's out?"
Meanwhile, your most experienced employee just announc...
Jul 24, 2025
chatgpt
claude
customers
gemini
generative ai
justin massa.
marketing
revenue
