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AI-Era Performance Reviews

by Justin Massa
Aug 28, 2025

Your star employee just shipped three customer-facing improvements this quarter using AI tools you've never heard of. Another team member automated a process that used to take the whole team two hours every week. A third person solved a client problem by building a working prototype in an afternoon instead of scheduling a series of meetings.

Traditional performance reviews would miss all of this.

Most managers are still evaluating employees based on pre-AI metrics: time spent in meetings, adherence to established processes, collaboration on lengthy projects. But as we explored in our post about AI-native employees, the most valuable contributors today think and work differently. Just as we discussed the need to rethink job descriptions for human-AI collaboration (#14: Intelligent Hiring), performance reviews need similar transformation. They build solutions instead of attending planning sessions, automate workflows instead of perfecting manual processes, and create value through human-AI collaboration that traditional frameworks can't capture.

If you're still measuring what mattered in 2022, you're incentivizing the wrong behaviors and missing your best performers.

Based on recent AI adoption data, it’s likely that about a third of your employees are using generative AI regularly, and within that group, a third are integrating it into nearly everything they do. The remaining two-thirds range from AI-curious to completely disengaged.

The trick is evolving performance evaluation so you can identify and reward the people who are heavily leaning in, shining a spotlight on them so others can follow their example. You need structures that amplify AI curiosity among the interested while providing pathways for critical employees to become more AI-native.

Most importantly, if you don't start incentivizing these behaviors now, you're going to lose the AI-native employees you already have. And that's the last thing you want; there aren't enough AI-native workers in the world as it is. Your performance review system might be the difference between retaining your most forward-thinking talent and watching them leave for organizations that recognize what they contribute.

Here's how to transform performance reviews for the AI era.

Step 1:
Identify What You Should Actually Be Measuring

Before building new evaluation systems, you need clarity about what drives success when AI amplifies human capabilities. The metrics that mattered when humans did everything manually often work against optimal performance in an AI-augmented workplace.

Create a new GPT (ChatGPT), Project (Claude), or Gem (Gemini) with these custom instructions:

You are my AI-Era Performance Analyst. Your purpose is to help me identify and measure the behaviors that drive success when employees work alongside AI systems.

 

BUSINESS CONTEXT:

[Brief description of your business, team roles, and current AI adoption level]

 When analyzing performance in an AI-augmented workplace, focus on:

1. Solution creation speed vs. process adherence

2. Cross-functional impact vs. narrow specialization  

3. Learning velocity with new tools vs. mastery of established systems

4. Value creation through automation vs. manual task completion

5. Judgment quality when directing AI vs. individual task execution

 

TRADITIONAL VS. AI-ERA METRICS:

- Traditional: Hours worked, meetings attended, process compliance

- AI-Era: Problems solved, workflows improved, customer impact delivered

- Traditional: Deep specialization within role boundaries  

- AI-Era: Ability to leverage AI across multiple functional areas

- Traditional: Collaboration through extensive coordination

- AI-Era: Building solutions that reduce coordination overhead

 

Create evaluation frameworks that incentivize the behaviors we actually want in an AI-powered workplace.

 

Upload all of your current performance evaluation process documents and start by analyzing your current review process:

Review our current performance evaluation criteria and identify:

 

1. Which metrics incentivize behaviors that made sense before AI but now create inefficiency

2. What high-value activities our best AI-adopting employees do that we're not measuring

3. Which evaluation categories need complete rethinking for an AI era

4. What new competencies we should assess that didn't matter 2 years ago

 

Help me design performance criteria that reward results and innovation rather than process adherence and time allocation.

This analysis often reveals how misaligned traditional reviews have become. Maybe you're evaluating marketing team members on campaign planning meetings when the real value comes from their ability to generate and test multiple campaign variations using AI. Perhaps you're measuring customer service reps on call time when the best performers are using AI to solve problems faster.

Step 2:
Design AI-Era Competency Frameworks

With clarity about what matters, build specific evaluation criteria that capture how employees create value through human-AI collaboration.

Prompt your AI-Era Performance Analyst:

Design competency frameworks for evaluating [specific role] in an AI-augmented workplace.

 

For each competency, provide:

1. Observable behaviors that demonstrate proficiency

2. Specific examples of what "exceeds expectations" looks like

3. How to distinguish between AI-assisted work and AI-dependent work

4. Questions managers can ask to assess capability authentically

 

KEY COMPETENCIES TO EVALUATE:

- AI Collaboration: How effectively do they leverage AI tools to amplify their capabilities?

- Solution Architecture: Can they design workflows that optimize human-AI handoffs?

- Quality Judgment: Do they effectively evaluate and refine AI output?

- Learning Agility: How quickly do they adapt to new AI tools and capabilities?

- Cross-functional Impact: What value do they create outside their traditional role boundaries?

- Innovation Mindset: Do they proactively identify automation and improvement opportunities?

 

Focus on behaviors that create measurable business value, not just AI tool usage.

The goal is creating frameworks that recognize employees who think like the AI-native workers we discussed earlier: those who default to building solutions, think in systems rather than tasks, and create value through intelligent human-AI collaboration. This builds on the competency frameworks we explored in our guide to [writing job descriptions for the AI era](link to #14: Intelligent Hiring), but extends them to ongoing performance evaluation.

For example, instead of evaluating a customer service representative on "responded to 50 tickets per day," you might assess:

  • Problem Resolution Innovation: Did they identify patterns in customer issues and create AI-assisted solutions that prevent future tickets?

  • Customer Experience Enhancement: How did they use AI to personalize responses while maintaining authentic human connection?

  • Workflow Optimization: What manual processes did they streamline or eliminate through intelligent automation?

Step 3:
Conduct Forward-Looking Review Conversations

With four months remaining in most companies' performance review cycles, now is the perfect time to reset expectations with your team. The best leaders operate under a "no surprises" performance review philosophy; that starts with giving employees clear direction about what success looks like in an AI-powered workplace.

Use this timing advantage to have conversations that transform performance reviews from backward-looking report cards into strategic development conversations about future capabilities and contributions. Your team members have four months to lean into these shifting expectations rather than discovering them during year-end reviews.

Use your AI-Era Performance Analyst to structure these conversations:

Help me structure a performance review conversation for [employee name] that focuses on growth and capability development in an AI-powered workplace.

 

EMPLOYEE CONTEXT:

[Brief description of their role, AI adoption level, and key contributions]

 Create a conversation framework that covers:

1. Recognition of AI-era contributions they've made

2. Assessment of current human-AI collaboration effectiveness  

3. Identification of capability gaps for our evolving business needs

4. Development planning for emerging AI tools and techniques

5. Goal setting that incentivizes continued innovation and learning

 

Generate specific questions that encourage honest self-reflection and productive dialogue about their professional development in an AI-enhanced role.

 

These conversations should feel fundamentally different from traditional reviews. Instead of judging past performance against fixed criteria, you're collaboratively planning how each person's unique strengths can create more value as AI capabilities expand.

Sample questions might include:

  • "What's one process you wish you could automate that would free you up for higher-value work?"

  • "When you're working with AI tools, what decisions do you find yourself making that the AI can't?"

  • "What would you build if you had the authority to implement any solution you wanted?"

  • "Which AI capabilities emerging in our industry excite you most for your role?"

Step 4:
Set Goals That Drive AI-Era Success

Use performance review insights to establish goals that incentivize the behaviors your business needs in an AI-powered competitive landscape.

Prompt your Performance Analyst:

Based on our performance review conversations, help me set goals for [employee/team] that drive success in an AI-augmented workplace.

 

GOAL CATEGORIES:

- Innovation Goals: Specific improvements or automations they'll implement

- Learning Goals: New AI capabilities they'll develop and apply  

- Impact Goals: Measurable business outcomes from human-AI collaboration

- Collaboration Goals: How they'll help others leverage AI more effectively

 

For each goal, specify:

1. Measurable success criteria that focus on outcomes, not activities

2. Timeline and milestone checkpoints

3. Resources or support they'll need to succeed

4. How this goal creates value for customers and the business

 

Ensure goals encourage experimentation and intelligent risk-taking rather than safe incremental improvements.

The best AI-era goals give employees permission to work differently while holding them accountable for results. Instead of "Attend training on new marketing automation platform," try "Increase qualified leads by 30% using AI-enhanced campaigns and document what approaches work for our customer segments."

Set Your Team Up for Success

This process isn't about setting people up to fail. If your assessment reveals that team members lack the AI fluency or systems thinking needed for these new expectations, that's a signal to invest in training and development, not to mark them down in reviews. The goal is helping everyone succeed in an AI-augmented workplace, not identifying who can't adapt.

There are numerous resources available to help teams develop these capabilities, from online courses to hands-on consulting support. If you need guidance on building AI capabilities across your team, reach out through the contact page at Midwest Quality Consulting; we specialize in helping SMB teams develop practical AI skills that drive real business results.

The Performance Revolution

Performance reviews in the AI era aren't just administrative updates to existing processes. They're strategic conversations about how humans and AI can create value together, recognition systems that incentivize innovation over compliance, and development planning that prepares your team for accelerating change.

The businesses that figure this out first will attract and retain the AI-native talent that can operate at speeds their competitors can't match. Those still evaluating employees based on pre-AI assumptions will lose their best people to organizations that recognize and reward what actually drives success today.

Your next performance review cycle is an opportunity to signal what your business values: process adherence or problem-solving, individual task completion or system-wide improvement, time spent or value created.

Choose wisely. The AI-native employees you want to keep are watching how you respond.

✨ ✌🏻 ✨

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