AI for SMBs Weekly Compare AI Models Course Kickstart About Login
I created The On-Ramp for small or medium-sized businesses seeking to drive real value with generative AI. 


Over more than 30 lessons, 3.5+ hours of videos, and a slew of structured exercises, you'll craft a clear, practical path to leveraging generative AI to make your business more efficient and profitable - no coding required.

The course includes an abbreviated version you can share with your team, a template ethics and governance plan, strategic frameworks, and my recommended reading list. By the end, you'll craft a comprehensive AI Action Plan for your business. 

Generative AI is going to radically reshape every facet of knowledge work in every organization. This course is designed to kickstart your journey at the advent of an intelligence age. 

Over the past 15+ years, I’ve helped companies from scrappy startups to Fortune 500s capitalize on emerging technologies to drive measurable ROI. I’ve owned multi-million dollar P&Ls, led AI strategy for IDEO, and built a foodservice AI startup that drove more than $150 million in incremental sales for USFoods.

In The On-Ramp, I’ve taken everything I’ve learned in my career and distilled it into a step-by-step guide so you can skip the snake oil and start getting tangible value from generative AI, today.

-justin

take the On-Ramp

The first practical curriculum specifically designed to help SMBs create value using off-the-shelf generative AI models.

  • More than 3.5 hours of video across 30 lessons, all taught by Justin Massa
  • Undersatnd generative AI from a business context
  • Lead confidently and make informed decisions about AI strategy for your business
  • Execute high-value experiments and create immediate business value
  • Implement ethical AI governance to mitigate risks
  • Strategically prepare your business for the AI-driven economy

what people are saying about Justin

I've learned so much from  Justin Massa about the power of generative AI in all aspects of work. His guidance of "do everything in AI for 3 days straight" and "run multiple models concurrently" has really stuck with me. I have 0 doubt that this course will be transformative if you're looking to move from AI nOOb to AI wiz. Plus knowing Justin, you'll have a good time doing it.

Ellen (Cohn) Strong

Director of Innovation & Design @ St Jude Children's Research Hospital

Justin is optimistic, empathetic, and practical. He is uniquely good at building internal process and tools that the team will actually leverage to get stuff done. 

Justin can quickly think through all the details and dependencies of a problem, and then build an effective process incorporating data and AI in a way that brings the team in, eliminates risks, and increases speed. If you’ve got a chance to work with him, do it

Dan Connell,

VP of operations @ NEWLAB

Justin is one of the most exceptional strategic leaders I’ve worked with. He thrives in ambiguity, quickly shaping clear, inspiring visions and rallying teams to bring them to life. He leads with empathy, sets a high bar for excellence, and isn’t afraid to dive into the details. A true DE&I champion, Justin pushes for meaningful change through both words and actions. I’d trust him with any business or people challenge.

Angel Napit Annunciacao

Research & Strategy @ Figma

 

Ready to supercharge your SMB?

Take The On-Ramp today to learn how to leverage artificial intelligence to drive growth, innovate better, and streamlined workflows.

take The On-Ramp