The first practical curriculum specifically designed to help SMBs create value using off-the-shelf generative AI models.

  • More than 3.5 hours of video across 30 lessons, all taught by Justin Massa
  • Understand generative AI from a business context
  • Lead confidently and make informed decisions about AI strategy for your business
  • Execute high-value experiments and create immediate business value
  • Implement ethical AI governance to mitigate risks
  • Strategically prepare your business for the AI-driven economy
Take the On-Ramp

 What You’ll Get

  • 30+ Actionable Lessons

    Dive into more than 30 step-by-step modules that guide you from zero to AI-savvy—no coding required.

  • 3.5+ Hours of On-Demand Video

    Learn at your own pace with clear, engaging tutorials you can pause, rewatch, and share.

  • Hands-On Exercises

    Reinforce your skills with structured activities designed to help you build real-world AI solutions.

 

Ready-Made Resources

  • Team-Friendly Summary

    A concise version you can distribute across your organization.

  • Ethics & Governance Template

    A plug-and-play framework to ensure responsible AI adoption.

  • Strategic AI Frameworks

    Proven models to align AI initiatives with your business goals.

  • Curated Reading List

    My top picks for staying ahead in the intelligence age.

 

   By Course End,  You’ll Have…

  • A comprehensive AI Action Plan tailored to your business

  • Clear strategies for boosting efficiency and profitability

  • Confidence to lead your team into an intelligence-driven future

 

Want to see what the On-Ramp is like?

Curious about how generative AI can supercharge your small business? Get started with The On-Ramp — our no-BS, jargon-free course built just for SMBs. And the best part? You can take the Introduction to The On-Ramp absolutely free. Dip your toes in, see the value, and decide if you’re ready to go all-in. No strings attached, just insights.

Try The On-Ramp

Try the On-Ramp with no strings or commitment. 

Start for FREE!

what people are saying about Justin

I've learned so much from  Justin Massa about the power of generative AI in all aspects of work. His guidance of "do everything in AI for 3 days straight" and "run multiple models concurrently" has really stuck with me. I have 0 doubt that this course will be transformative if you're looking to move from AI nOOb to AI wiz. Plus knowing Justin, you'll have a good time doing it.

Ellen (Cohn) Strong

Director of Innovation & Design @ St Jude Children's Research Hospital

Justin is optimistic, empathetic, and practical. He is uniquely good at building internal process and tools that the team will actually leverage to get stuff done. 

Justin can quickly think through all the details and dependencies of a problem, and then build an effective process incorporating data and AI in a way that brings the team in, eliminates risks, and increases speed. If you’ve got a chance to work with him, do it

Dan Connell,

VP of operations @ NEWLAB

Justin is one of the most exceptional strategic leaders I’ve worked with. He thrives in ambiguity, quickly shaping clear, inspiring visions and rallying teams to bring them to life. He leads with empathy, sets a high bar for excellence, and isn’t afraid to dive into the details. A true DE&I champion, Justin pushes for meaningful change through both words and actions. I’d trust him with any business or people challenge.

Angel Napit Annunciacao

Research & Strategy @ Figma

 

Ready to supercharge your SMB?

Take The On-Ramp today to learn how to leverage artificial intelligence to drive growth, innovate better, and streamlined workflows.

take The On-Ramp