Overwhelmed by generative AI?
MQC can help.
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Through a free weekly newsletter, downloadable courses (launching in April), and a unique consulting offer, Justin Massa and Midwest Quality Consulting are on a mission to help SMBs thrive with generative AI.Â

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Are you an SMB leader overwhelmed by generative AI?
Struggling to figure out how this emerging tech can drive real impact?
You're not alone. Many SMBs are hesitant to dive in, worried they'll fall behind competitors, waste resources, or adopt the wrong technologies.
For good reason: frontier AI labs like OpenAI and major tech firms like Google aren't designing generative AI solutions with SMBs in mind. Their focus is on big enterprises with big budgets, leaving us smaller businesses to figure things out on our own.
I'm on a mission to help SMBs thrive with generative AI.
As a partner at IDEO and executive leader at Newlab, I worked with executives facing similar challenges—unsure where to start, what technology to trust, or how to measure success.Â
Since launching Midwest Quality Consulting in October '24, I've partnered with dozens of SMB leaders facing these exact challenges. Together, we've moved from confusion to clarity, unlocking real opportunities that generative AI uniquely offers to smaller, more agile businesses.
Need immediate, personalized support? Reach out today for a tailored consultation designed to clarify your AI strategy, empower your team, and position your business for sustainable growth.
In April, MQC will launch a downloadable class designed specifically to help SMB leaders master generative AI strategies—subscribe to AI for SMBs Weekly to be the first to know when it launches!
