Struggling to figure out how to drive real impact with gen AI?

You're not alone. Many SMBs are hesitant to dive in, worried they'll fall behind competitors, waste resources, or adopt the wrong technologies.

For good reason: frontier AI labs like OpenAI and major tech firms like Google aren't designing generative AI solutions with SMBs in mind. Their focus is on big enterprises with big budgets, leaving us smaller businesses to figure things out on our own.

I'm on a mission to help us SMBs thrive with generative AI.

As a partner at IDEO and executive leader at Newlab, I worked with executives facing similar challenges: unsure where to start, what technology to trust, or how to measure success. 

Since launching Midwest Quality Consulting in October '24, I've partnered with dozens of SMB leaders facing these exact challenges. 

Together, we've moved from confusion to clarity, unlocking real opportunities that generative AI uniquely offers to smaller, more agile businesses.

Ready to take the On-Ramp?

• More than 3.5 hours of video across 30 lessons, all taught by Justin Massa

• Gain a practical understanding of generative AI

• Lead confidently and make informed decisions about AI strategy

• Learn how to identify the right generative AI strategy for your business 

• Execute high-value experiments and create immediate business value

• Implement ethical AI governance to mitigate risks

• Strategically prepare your business for the AI-driven economy