I've learned so much from  Justin Massa about the power of generative AI in all aspects of work. His guidance of "do everything in AI for 3 days straight" and "run multiple models concurrently" has really stuck with me. I have 0 doubt that this course will be transformative if you're looking to move from AI nOOb to AI wiz. Plus knowing Justin, you'll have a good time doing it.

Ellen (Cohn) Strong

Director of Innovation & Design @ St Jude Children's Research Hospital

Justin is optimistic, empathetic, and practical. He is uniquely good at building internal process and tools that the team will actually leverage to get stuff done. 

Justin can quickly think through all the details and dependencies of a problem, and then build an effective process incorporating data and AI in a way that brings the team in, eliminates risks, and increases speed. If you’ve got a chance to work with him, do it

Dan Connell,

VP of operations @ NEWLAB

Justin is one of the most exceptional strategic leaders I’ve worked with. He thrives in ambiguity, quickly shaping clear, inspiring visions and rallying teams to bring them to life. He leads with empathy, sets a high bar for excellence, and isn’t afraid to dive into the details. A true DE&I champion, Justin pushes for meaningful change through both words and actions. I’d trust him with any business or people challenge.

Angel Napit Annunciacao

Research & Strategy @ Figma

Justin’s practical guidance made engaging with and integrating generative AI approachable and actionable. He delivered four high-impact training sessions for our team, blending just enough context to build understanding with hands-on exercises that sparked real ideas from which we are already seeing benefit. His ability to meet people where they are, without overcomplicating the tech, helped demystify AI and left our team feeling both equipped and energized to experiment further.

Michele Setzer

People and culture leader @ 1848 Ventures

Justin’s methods for experimenting with AI led directly to a shift for our whole team. AI skeptics started running their own AI experiments for their domains, and our product strategy integrated generative AI in a way I don't think would have been possible without Justin's partnership

Dori Rutkevitz

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COO & Co-Founder @ EZRA

Justin was an invaluable asset to our team, guiding both leadership and staff through the evolving landscape of artificial intelligence. He provided clear, strategic insight into the past, present, and future of AI, helping us understand how to harness its capabilities effectively. His guidance enabled us to identify opportunities, approach risks with caution, and integrate AI into our workforce and products to improve speed, productivity, and resilience in today’s competitive environment.

Justin’s engaging communication style made the transition into this new domain not only accessible but inspiring. I highly recommend him to any organization beginning—or continuing—their journey with AI.

Rebecca Kinsella

Human Resources Driector @ Keena Healthcare Technology